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Deadline looms to find Northern Ireland’s Safest Young Driver

By 16th October 2013 Uncategorised

Time is running out for the chance to take part in Northern Ireland’s biggest young driver challenge, which closes for entries on November 1st 2013.

The contest, which will put the driving skills of 15 young drivers to the test using innovative in-car ‘black box’ technology, is organised by accident services provider CRASH and is being supported by all six Further Education colleges and main universities.

Young drivers aged between 17 and 21 are being urged to sign up to take part in the competition in a bid to earn the title of ‘Northern Ireland’s Safest Young Driver’ and the chance to win £1,000 towards their motoring costs.

Aside from the top prize, the three participants with the highest scores will receive a Skill for Life course, which includes a one-year membership of the Institute of Advanced Motorists, books and private coaching in preparation for the advanced driver test.

The young drivers shortlisted will have their vehicles fitted with Ingenium Dynamics, an award-winning driver behaviour management system which aims to improve driving habits over a 10-week period as part of a wider campaign to promote road safety awareness.


UP FOR THE CHALLENGE: Time is fast running out for the chance to take part in Northern Ireland’s biggest young driver challenge, which closes for entries on November 1st 2013. Fresh from an awe-inspiring win over Aviva Premiership champions Leicester, Ulster and Ireland rugby star Paddy Jackson joins Tony McKeown, Sales and Marketing Director from CRASH, to encourage young people aged between 17 and 21 to get signed up to be in with the chance of winning the title of ‘Northern Ireland’s Safest Young Driver’ plus £1,000 towards their motoring costs.

Paddy Jackson, Ulster & Ireland Rugby Star, who is supporting the competition, said:

“Young people hold the key to road safety and rewarding young motorists for good driving – rather than highlighting the consequences of bad driving – will help improve our lifelong driving skills. This competition is designed to do just that, and, as someone who has been driving for only a few years, I’m delighted to be involved.”

Tony McKeown, Sales and Marketing Director at CRASH, said:

“It’s well known that young drivers are most at risk from accident on roads, which is why road safety is so vitally important. We hope that this innovative competition, which will put our young people’s driving skills to the test, will help to encourage a greater focus on road safety issues in an exciting and challenging way.”

Iain Greenway, Director of Road Safety and Vehicle Regulation Division in Northern Ireland, said he hoped the competition would help to improve road safety awareness and driving skills among this key age group.

Once installed inside the vehicle, the ‘black box’ continuously measures speed, geo-positioning, braking force, rate of acceleration and severity of cornering. The data is transmitted by a SIM card to a central computer where it is processed and assessment is made as to whether the driving behaviour is low, medium or high risk.

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